Check Out the First Responders Appreciation Program at Bill Brand Ford
First Responders Appreciation Program
The Ford brand has long committed to honoring First Responders' service and dedication to our great nation. The First Responder Appreciation Program offers discounts and savings to police, County Sheriffs, correctional officers, firefighters, and their families. This cash reward can go toward a new lease or purchase of one of our new Ford or Lincoln vehicles.
Please get in touch with our dealership if you have any questions about our new inventory.


Qualifying Jobs and Occupations
- California State Trooper
- California Highway Patrol
- Pollice Officer
- Sheriff and Sheriff's Deputies
- Federal Law Enforcement Officer
- EMT (Emergency Medical Technician)
- Paramedic
- Firefighters
- 911 Emergency Dispatcher
Non-Qualifying Jobs or Occupations
- CERT (Community Emergency Response Team) Members
- Emergency Management volunteers
- Police Service Volunteers
- Ski Patrol (unless you have an EMT license or credential)
- Registered Nurse
How can we help?
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Bill Brandt Ford
8100 Brentwood Blvd
Brentwood, CA 94513
- Sales: (800) 576-3551