When it comes to voice-recognition systems and software, many of us are understandably wary. After all, the tech has shown to be ineffective in a lot of ways. The Ford Motor Company recognizes the struggles many people encounter with voice recognition, and have made steps to prove public perception wrong. Enter SYNC 3, the latest in-vehicle tech from Ford, and easily one of the most impressive systems to date. With incredibly intuitive controls and recognition despite accents or dialects, it is seemingly universally applicable.

To test out the responsiveness of the system, Ford placed a parrot in command. With his voice, the parrot sought love, making for one of the funniest videos yet.

Featured in the new Ford models, SYNC 3 is sure to deliver unparalleled satisfaction as it helps you navigate and remain entertained on the road.

To learn more about this new system, or any other features of the new Ford lineup, come and see us at Bill Brandt Ford in Brentwood, CA. We'll help you to find the perfect vehicle for your lifestyle and outfit it with the perfect feature sets, so you can enjoy a more satisfying life on the roads of the Brentwood area and beyond.